How to Publish Effectively on LinkedIn

Okay, all of you who have published on LinkedIn raise your virtual hands…

That’s what I thought. Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake.

Now that it is open to the all LinkedIn users, it’s still somewhat of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is a goldmine for content marketers who know how to use it effectively. Let’s look at some of the reasons why you should be putting great content onto this platform!

5 Reasons to post your content on LinkedIn!

To build your own authority – Publishing on LinkedIn in front of professionals who take you seriously can go a long way toward helping to cement your position as a thought leader in your market.

Syndicating your content – Being able to post content that you may have used on your blog a while ago is a great way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and may be more inclined to give it a serious read, given the nature of the platform.

Getting your content before a targeted audience – This is a professional site populated and frequented by pros, and as such you’ll find a lot less of the fluff traffic that might otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.

Killer engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.

The possible viral effect – One way LinkedIn publishers hit it big is when their content begins to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Achieve that and you’ll be well on your way to authority status on LinkedIn and off!

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