Been told that Google AdWords is a waste of time? Statistics beg to differ…
On average, businesses make $2 for every $1 they spend on AdWords.
This means they are DOUBLING their profits.
If you aren’t getting any results from your AdWords campaign, it could be because you’re doing it wrong in some shape or fashion.
So how are businesses doubling their profits on AdWords?
The secret is the time and effort they’re putting in. More often than not, when you come across someone who claims AdWords was a waste of time, you’ll discover they did very little to make it a success.
You can’t just create an account, run an ad and then hope for the best. If you take this approach you’re almost guaranteed to fail. You need to be working hard on your campaign – and remain hands-on.
The great thing about AdWords is you can change it at any time. You choose how long you want the ad to run for, as well as how much you’re willing to spend. You can even customize it in a wide range of weird and wonderful ways to ensure you’re targeting a specific audience.
It also provides numerous useful extensions that can help you achieve even more success from your AdWords account.
The best part about it is that if something isn’t working, you can easily tweak it and see your ad instantly improve.
In fact, if you don’t monitor the progress of your ad and make small changes, you’re not going to even know if it’s working or not.
As successful as AdWords can be, it can also be costly to your business if you don’t understand what you’re doing. Businesses that experience high profits from their ad campaigns have taken the time to fully research how to use it.
There are a lot of mistakes you can make that will drain your budget rather quickly. Focusing on just one ad and plunging all of your budget into it for example, is a bad idea! Always run more than one ad campaign, but not too many that you won’t be able to adequately track them.
It’s actually much more profitable to keep your spending low on multiple campaigns. Once you know what works and which keywords are most successful, you can then focus on spending more on targeted ads.
Overall, AdWords DOES work; you just have to know how to use it. Google leads the pack when it comes to online leads generation. So once you’ve figured it out, you’ll never have to use another paid ad tool again.
Want to know more? Let’s grab a coffee and discuss it further. Give me a call @ (262) 366-9350.