PPC is an advertising method that is focused on driving more traffic to your website - or directly increasing phone calls or foot traffic. If a local customer performs a search and sees your ad, you only pay if they click on your ad (hence the term pay-per-click).
What are the Benefits of PPC Ads?
Getting your business to show on page of the search results can be extremely difficult using organic methods, such as search engine optimization. With PPC, your ad shows up front and center for people who are actively searching for what you offer.
Increases website traffic, phone calls, and foot traffic
Ability to set a budget and promotes cost control
Flexibility to refine campaigns along the way
Provides insight to consumer buying behavior
Allows you to target based on geographical location
… and much more
What is Google AdWords?
AdWords is a PPC advertising platform created by Google. Businesses of all sizes use it to promote their products and services to potential customers who perform searches on Google using their desktop computers, mobile devices, and laptops.
How Does Google AdWords Work?
Advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.
People use keywords (search terms) to search for specific products and services.
Your ad appears in the search results if the keywords you’ve selected matches the terms they used.
They click on your ad and are taken directly to your website. There are also options where you can have your phone number appear on your ad so they can contact you immediately.
How Do I Choose the Right Keywords?
Simply speaking, you have to do proper keyword research to see what type of keyword phrases your potential customers are using. You can start by brainstorming various phrases and words related to your industry (including your city and state to attract LOCAL consumers). Once you have this base list of keywords, you can use various tools and methods to fine-tune your keyword list to ensure you are choosing the best ones.
Can I Pay More to Have My Ads Show Up Higher in the Results?
Unfortunately, this is not an option. Google has a formula in place to determine which ads will rank for each keyword, which include factors such as cost-per-click and quality score. When all is said and done, there’s no way to simply pay for higher placement as Google wants to make sure that ads are highly relevant to the specific search terms entered.
Does AdWords Show Up for Mobile Users?
Yes, by default, your ads will show up for mobile users. Therefore, you should make sure that your website is mobile-friendly because if not, users will be met with a slow-loading, scrambled website once they click on your ad -which will result in them leaving immediately and costing you money for the wasted click.
Is AdWords a Good Fit for My Business?
AdWords can be effective for just about any business no matter how large or small. If you need to connect with local consumers who are scouring the web for local products and services, AdWords can send you a lot of fresh leads. The only type of business that would not benefit from this platform is one whose prospects would not search for their type of product or service online.
How Will I Know if AdWords is Working for My Business?
The best way to accomplish this is to use conversion tracking software. This allows you to link outcomes to various ads to determine exactly how much you’re paying for each conversion.
How Long Does It Take to See Results from AdWords?
This depends on a lot of different factors and could take weeks of monitoring and tracking to fine-tune. However, working with a professional will cut down on the time it takes for you to get results immensely.
What Other PPC Advertising Platforms Are Out There?
There are many different ones, such as Bing, Yahoo, and even social media sites such as Facebook have PPC. While there are many different online PPC options available, Google is the most popular as it has most of the online search market share.
Can’t I Run My Own AdWords and PPC Campaigns?
Yes, of course you can. However, just like many other online marketing services, PPC takes a lot of skill, time, and experience in order to get it right. In fact, making just one simple mistake in your campaigns can cost you a lot of money with nothing to show for it. This is why most businesses choose to hire a professional – it’s worth the investment and is most likely to help you get results.
How Much Does Your Service Cost?
This all depends on your specific situation. Get in touch with us and we’ll provide you with a no-cost consultation so we can learn more about your business.