Category Archives: Google Analytics

Google Paid Advertising is Leading the Pack

Did you know that 95% of Google’s revenue comes from its paid advertising products? Should you even care? This surprising statistic actually makes a big difference to small businesses. Why? Because it’s forcing the company to pay more attention to paid advertising. This means, if your business wants to get ahead of the competition on … Continue reading Google Paid Advertising is Leading the Pack

Google Adwords Simply WORKS for Businesses

Been told that Google AdWords is a waste of time? Statistics beg to differ… On average, businesses make $2 for every $1 they spend on AdWords. This means they are DOUBLING their profits. If you aren’t getting any results from your AdWords campaign, it could be because you’re doing it wrong in some shape or … Continue reading Google Adwords Simply WORKS for Businesses

Getting Started Tracking Your Website Data

When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. The first and sometimes only reason … Continue reading Getting Started Tracking Your Website Data