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Category Archives: Google Analytics
Google Paid Advertising is Leading the Pack
Did you know that 95% of Google’s revenue comes from its paid advertising products? Should you even care? This surprising statistic actually makes a big difference to small businesses. Why? Because it’s forcing the company to pay more attention to paid advertising. This means, if your business wants to get ahead of the competition on … Continue reading Google Paid Advertising is Leading the Pack
Google Adwords Simply WORKS for Businesses
Been told that Google AdWords is a waste of time? Statistics beg to differ… On average, businesses make $2 for every $1 they spend on AdWords. This means they are DOUBLING their profits. If you aren’t getting any results from your AdWords campaign, it could be because you’re doing it wrong in some shape or … Continue reading Google Adwords Simply WORKS for Businesses
Getting Started Tracking Your Website Data
When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. The first and sometimes only reason … Continue reading Getting Started Tracking Your Website Data
Google Analytics
There is no way to know how well a website is attracting visitors unless you have the ability to measure the traffic. And, without being able to analyze how and what is attracting those visitors, it becomes near to impossible to establish logical goals. Google Analytics is the sliced bread of internet marketing, especially with … Continue reading Google Analytics