How Does Google Adwords Pay Per Click Marketing Work?

If you are responsible for marketing your business, then there is no doubt that you recognize the importance of online marketing . . . and when it comes to online marketing, pay per click is nearly a household name.  However, while you may have heard the term “pay per click,” do you know what it … Continue reading How Does Google Adwords Pay Per Click Marketing Work?

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top. It basically involves fine tuning the content of your site along with … Continue reading What is Search Engine Optimization (SEO)?