When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. The first and sometimes only reason … Continue reading Getting Started Tracking Your Website Data
Social media marketing has been touted as one of the top business methods of making contact with your customers, building customer loyalty, increasing repeat business and generating new leads. The facts support the hype – only if you know how to optimize each of your social sites for mobile devices as well as for your … Continue reading Going Social – Facebook, Twitter and Google+
If you want to put pay per click marketing to work for your business, then you will be pleased to know that creating and implementing your advertising campaign is a relatively simple process that anybody can do. Want to know how to get started? Here are five easy steps for setting up a pay per … Continue reading 5 Easy Steps for Setting Up a Google Adwords Pay Per Click Marketing Campaign
Hint: Although important, the following elements are NOT vital in terms of getting your website visitors to do business with you. Keywords Maps Calls-to-Action Phone Number Content Videos Lead Capture Form Marketing Message (Okay, We nee to go to a higher level. See the 7 “must have” components listed below.) Let us know how we … Continue reading What Are the 7 Must Have Components for Any Business Website?
There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other. What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content needs SEO to rank as well … Continue reading SEO for Content Marketing: The Basics
There is no way to know how well a website is attracting visitors unless you have the ability to measure the traffic. And, without being able to analyze how and what is attracting those visitors, it becomes near to impossible to establish logical goals. Google Analytics is the sliced bread of internet marketing, especially with … Continue reading Google Analytics
Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake. Now that it is open to the all LinkedIn users, it’s still somewhat of an afterthought among content marketers. … Continue reading How to Publish Effectively on LinkedIn
When you utilize pay per click marketing appropriately, you have the chance to greatly increase your traffic, as well as your bottom line. However, when used inappropriately, pay per click marketing can end up wasting you a lot of money. How do you ensure your business gets the best possible results out of your efforts? … Continue reading 5 Huge Mistakes Most Google Adwords Marketers Make While Promoting a Local Business
If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the … Continue reading Getting Your Business Hooked into Social Media Marketing
Today, there is a giant spur in the discussion about Digital Marketing. Every entrepreneur wants to know how he can use it for his business and if carefully observed, you would frequently come across one term, and that is, Social Media Marketing. It is comparatively new… till now social media was perceived as a fun … Continue reading What is Social Media Marketing?